Science World Exhibit Concept
A speculative campaign concept created to reimagine how Science World could engage younger audiences through bold visual storytelling, exhibit graphics, and promotional materials. The project combines illustration, branding, and environmental design to turn a traditional science experience into something more immersive, expressive, and culturally current.
The Challenge
Science World already has strong educational value, but many science spaces still rely on static displays and traditional visuals that can feel less engaging to younger audiences. This concept explores how a more immersive and visually driven campaign could make the experience feel more exciting, contemporary, and memorable.
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Creative Direction
The visual direction was built around a sense of wonder, discovery, and scale.
Outdoor Advertising
This application shows how the visual identity scales into public-facing environments, using bold composition and high-contrast branding to create immediate visibility and recognition.
Outdoor Advertising
The campaign was adapted into large-format outdoor placements to show how it could capture attention in public space. These applications prioritize bold imagery, fast readability, and visual impact while maintaining consistency with the overall identity system.
Educational Layering
While the visual system is expressive and atmospheric, it was also designed to leave room for educational messaging. This allows exhibit graphics to balance visual impact with accessible information, helping the experience feel both engaging and informative.
Project Value
This concept explores how a more expressive and youth-focused visual identity could refresh the experience of a science institution. By combining illustration, bold typography, and environmental applications, the project demonstrates how branding can make educational spaces feel more inviting and culturally relevant.
Brand Extensions
To explore how the identity could expand beyond the exhibit itself, I applied the system to branded merchandise and supporting touchpoints. These extensions help reinforce the visual world of the campaign while creating additional opportunities for engagement and recognition.
Experiential Design​
The concept was extended into a branded exhibit environment to show how the visual system could live beyond posters alone. This application imagines how Science World could use large-scale graphics, spatial branding, and immersive visuals to create a more memorable visitor experience.
Environmental Signage
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The identity was designed to translate clearly into physical spaces through signage and wayfinding-style applications. Bold typography, strong contrast, and recognizable graphic elements help the brand feel cohesive and legible across real-world environments.
Skills Demonstrated
Brand identity, campaign design, environmental graphics, poster design, typography, illustration, and visual storytelling.
